In the labyrinth of professional life, women frequently encounter unique challenges that form a duality, often described as the ‘double bind.’ This double bind, a manifestation of systemic gender bias, exists when societal expectations and organizational structures reinforce gender disparities. Despite the strides made in gender equality, this double bind continues to shadow women’s professional lives, creating barriers to their advancement and full participation.
To begin with, women are caught in the ‘likability-competence’ paradox, a fundamental component of the double bind. Society often cultivates the expectation for women to be nurturing, supportive, and cooperative. In contrast, leadership is associated with assertiveness, confidence, and decisiveness. Women exhibiting the latter characteristics may be perceived as competent but less likable, creating a clash between gender roles and professional expectations. This dichotomy is further reinforced by organizations that favor traditionally masculine leadership traits, limiting the recognition and progression of women who do not conform.
Secondly, the ‘prove-it-again’ bias significantly contributes to the double bind. Women often have to demonstrate their capabilities repetitively to be perceived as competent, a hurdle less often experienced by their male counterparts. Organizations unwittingly propagate this bias when they fail to acknowledge the capabilities of their female employees equally, leading to the underutilization of women’s skills and potential. This bias also results in higher workloads and stress levels for women as they continuously strive to prove their worth.
The ‘tightrope’ bias presents another facet of the double bind. Women walk a tightrope between being perceived as too feminine to be competent and too masculine to be likable. Organizations may face backlash for negotiating, self-promoting, or behaving assertively, actions viewed as a violation of feminine norms. Conversely, if they are excessively communal, they risk being seen as lacking leadership potential. The reinforcement of gender stereotypes creates a no-win situation for women, making it difficult to balance between conforming to societal norms and meeting organizational expectations.
Finally, the ‘maternal wall’ is a significant part of the double bind. The societal view that women are primary caregivers often leads to assumptions about their dedication to their careers post-childbirth. Organizations can further deepen this bias, consciously or unconsciously, by offering limited flexibility or support for working mothers or by sidelining them from important projects or promotion opportunities. The maternal wall, thus, serves as a significant obstacle to women’s career progression, causing a considerable leakage in the female talent pipeline.
Addressing the double bind requires a concerted effort at both societal and organizational levels. Societal change involves transforming deep-rooted biases and stereotypes about women’s roles and abilities, a process that requires education and collective will. Organizations have a critical role to play by fostering an inclusive culture that values diversity, challenges stereotypes, and acknowledges the unique experiences of women.
Navigating the double-bind dilemmas can be a challenging task. However, women can adopt various strategies to empower themselves, ensuring they do not compromise their growth or their authentic selves.
1. Confidence Building: The ‘imposter syndrome’ is real and can be more prevalent among women due to societal and organizational biases. Women should build their confidence, acknowledge their accomplishments, and stand firm on their abilities. Engaging in activities that foster personal growth and confidence, such as leadership training, public speaking, or learning a new skill, can be beneficial.
2. Mentorship and Sponsorship: Finding a mentor or sponsor within the organization can provide invaluable guidance, support, and advocacy. These relationships can offer insights into navigating workplace dynamics and help women get their accomplishments recognized.
3. Effective Communication: Women should be assertive and articulate their accomplishments and ambitions confidently. The double-bind can get us caught in the corners of trying not to be offensive. If faced with bias or prejudice, addressing it professionally yet assertively is essential, fostering open dialogue about inequality issues.
4. Network Building: Establishing a robust professional network can provide support, open opportunities, and raise visibility within and outside the organization. Women should participate in industry events, join professional organizations, and use social networking platforms like LinkedIn to create and maintain connections.
5. Negotiation Skills: Developing negotiation skills is essential to ensuring equitable compensation and job responsibilities. Women should equip themselves with market information, be prepared to articulate their value and negotiate for what they believe they deserve.
6. Seek Supportive Work Environments: Look for organizations that value diversity and inclusion, have supportive policies for women, and offer a fair path for career advancement. If the current workplace continuously promotes an unhealthy work culture, it might be best to consider alternatives.
7. Self-Care and Boundaries: Maintaining a healthy work-life balance is important. By setting clear boundaries and prioritizing self-care, women can ensure they have the emotional and physical energy to deal with professional challenges.
8. Advocacy: Women should take a stand, not just for themselves, but for other women who may be facing similar issues. By advocating for gender equality, they can help create a more inclusive, equitable work environment.
In essence, empowering oneself in the face of the double bind requires a combination of personal growth, personal strategy, networking, knowing how to ‘meet’ the challenge, and conscious choice of a supportive work environment. Ultimately, women should remember that their value in the workplace is not defined by societal or organizational biases but by their skills, capabilities, and contributions.
Terri Altschul is an ICF PCC – a Certified Coach with more than 3,500 coaching sessions. She has trained and coached individuals and groups at all stages of their career and lives in Fortune 100 and 500 companies, Start-ups, and Non-Profit organizations. One of her special gifts is helping you see your untapped potential and identifying the blockers to that potential.